wenolo

1.1 HISTOIRE DU MARKETING Le marketing aurait connu ses premières heures au XVIIe siècle. La petite histoire voudrait qu'un marchand de vin du Bordelais ait commencé à adapter son offre en fonction des différents pays avec lesquels il commerçait, et ce, à la suite d'une simple observation. Ce négociant a ainsi fait du marketing sans réellement le savoir. Plus objectivement, nous pouvons situer l'apparition du marketing au début du xxe siècle. À cette époque, les problématiques rencontrées par les entreprises sont liées à l'acheminement des produits. L'objet même du marketing - l'écoulement du produit - ne tient pas compte des attentes éventuelles des clients. La demande est alors globalement supérieure à l'offre surtout après la Seconde Guerre mondiale. C'est une époque bénie pour les industriels : les produits sont peu différenciés et se focalisent sur les besoins les plus rentables. Les préoccupations des entreprises peuvent se résumer ainsi : produir...

Taking full advantage of the cross-disciplinary scientific brain studies and discoveries of the past decade, this book provides you with the skills or tools that enable you to learn to communicate effectively with the people you work with and the people you love. These five essential skills define, empower, and guide your emotional intelligence in communication, giving you the means to create and sustain secure, successful, long-lasting relationships. ◆ The elastic: high safety and low stress. The capacity to regulate stress is the elastic that provides safety and gives rise to the ability to be emotionally available and engaged. Stress compromises this ability. The first step in communicating with emotional intelligence is recognizing when stress levels are out of control and returning ourselves and our colleagues or partners, whenever possible, to a relaxed and energized state of awareness. ◆ The glue: exchange based on primary emotions. The glue that holds the...

For decades, we have viewed relationship obstacles through a flawed lens, one that fails to capture a vivid picture of the real sources of connection and disconnection. This book looks at your communication skills under the microscope, revealing previously hidden answers to the things that go wrong. When we look at communication from a moment-to-moment perspective, as scientific brain technologies now enable us to do, we can see that what really keeps people engaged with one another lies beneath the surface. It is our nonverbal communication, the language of emotional intelligence, that keeps our relationships strong and healthy. While every relationship is unique, it has become apparent that there are five distinct parts to a communication process that builds emotional intelligence and helps inspire and sustain relationships. We now know the following: ◆ The most powerful forms of communication contain no words and take place at a much faster rate than speech. ...